Coach and Training Plan

Coach Bio:


Bill Martin




Bill is and always has been a student of how the human body works. His interest in anatomy, physiology and the biomechanics of human movement nudged him down the path to pursue a degree in Kinesiology- Exercise Science from the University of Wisconsin. In addition to his degree, Bill brings a variety of certifications, knowledge and experience to the table. He has also worked in sales, management, group activities and bicycle maintenance at Endurance House over the last four years. Bill has a Certification in Natural Running Form, and has been a USA Triathlon certified coach since 2007. In this time he has coached numerous athletes, ranging from first time sprint triathlon to Ironman finishers. Along the way Bill has had athletes qualify for the ITU Olympic distance, 70.3 and Ironman Age-Group World Championships.

In addition to coaching individual athletes, Bill has been involved in coaching a variety of teams and groups over the years. At the High school level, Bill coached Swimming and Cross Country over four years at both McFarland and Madison East High Schools. As Head Coach, his swim team set school records in 9 out of 11 events, won the Badger Conference Championship and consistently finished in the top 3 at the Small School State meet. Bill’s experience working with teams is not limited to the High School level, though. He has coached age group (8 and under) through Masters including the Masters swimming program at Middleton High School. Since the Fall of 2012 he has been a coach at SBR Coaching, a Verona-based company specializing in individual athlete physiology and group activities.

Outside of coaching, Bill has always been heavily involved in the sport as an athlete since catching the bug as a high school swimmer and runner. Since being talked into trying his first triathlon by his best friend as a 16 year old (Madison Classic Sprint Triathlon, a now discontinued race) he has always enjoyed the challenge the sport provides, as well as the variety. His motivation comes from the desire to improve himself, not the desire to beat others. Starting as a middle of the pack athlete, his initial goal was to work his way through the distances which culminated with an Ironman finish in 2006. Since then, he has focused on advancing his ability in the Olympic, and more recently the Half Iron distance. Over the years Bill has received an AA Honorable Mention twice, All American Honors four times, and has had the opportunity to compete at the ITU Age Group World Championships three times. In August 2013 Bill qualified for his professional triathlete card, and will begin competition as a professional in 2014. As both an athlete and coach, Bill remains a student of the sport while helping others achieve their fitness and racing goals.

Bill has been heavily involved over the years with the UW Triathlon Team. After competing for and leading the team as President while a student, Bill has stayed involved as a a workout leader in all three disciplines. In 2012 he joined us as the team’s Head Coach. He is excited to work with students, ranging from those who are just beginning to discover the sport to high level athletes, to help the team achieve our goals for the year.

Team training plan:



– Train as a team

– Individualized Plan

– Accountability

– Individual improvement in the sport of Triathlon

– Team improvement, both in race participation and results.


“Requirements” to participate

– Desire to improve

– Commitment

– Good attitude


Training Plan Features:

– Key Workout based, tiered system

– Weakness based

– Blocked and Periodized

-Built in testing and informal mock races/time trials to gauge progress and get athletes comfortable in a race setting

-Weekly workouts emailed out to those participating

If you’re interested in getting on the training plan, email Coach BillThis email address is being protected from spambots. You need JavaScript enabled to view it.
or find him at a team practice!